Tool
News Push Window
Find the best hour to push a global news alert so it lands inside morning commute windows in the most-targeted markets.
What makes this different
The latest-acceptable per market is the differentiator. If you must publish at 06:00 UTC for Tokyo morning but only 11:00 UTC for London morning, the global answer is constrained by the earliest of those windows.
How to use it
- Set the target markets.
- Set the target window per market (e.g. 07:00-09:00 local for morning commute).
- Read the latest-acceptable UTC push time per market, and a single global recommendation.
For a global news publisher, the question is not "what time should I publish" but "what UTC hour does the article need to be ready by so it lands inside morning commute in every market I care about". This tool finds the latest possible UTC push time that still gives each market a fresh story on their morning commute.
Frequently asked questions
Why morning commute?
Because that is the highest-attentive window of the day for most news. Lunch (12:00-13:00 local) is a secondary window that the tool supports via the window inputs.
What about evening push?
The tool optimises for morning windows by default. Set the window inputs to 17:00-19:00 local to optimise for evening push.
Can I set different windows per market?
Yes 鈥?add each market as a separate row with its own window.